La Maison de la Praline

La Maison de la Praline: Our History

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Our History

Max Fleurdépine, a passionate creator


  • 1970: Max Fleurdépine becomes a Chocolatier Pâtissier Confiseur making delicious chocolates, cakes, pastries and sweets.

  • 1978: After spending time at Bernachon in Lyon and Christophe at Roanne, Max opens his own boutique as a Chocolatier Pâtissier in the mediaeval town of Charlieu, a historic centre of Christianity in the Loire, at the northern end of the Rhône-Alpes region. He enthusiastically starts to create new products, and over time builds up a reputation for high quality gourmet creations.

  • 1998: Influenced by regional traditions, he focuses all his energy on the Pink Praline, and creates his own range of products around it... La Maison De La Praline is born.
Initially based in Charlieu, La Maison de la Praline is an immediate success.

  • 2009: La Maison de la Praline continues to grow and develop and Max takes on board his son-in-law, Thierry Laroche, to look after the admin and management side of the family business. The new set-up allows Max to return to his speciality... creating and developing new products. He designs and launches a complete new universe for gourmet food lovers, with three distinct product ranges: MDLP, Max Fleurdépine and Max et ses Gourmandises. Everything is the fruit of his unique know-how and traditional skills: from roasting almonds and walnuts, to coating them in large copper pots.

  • 2009: MDLP moves to larger premises (900 m²) at Saint Denis de Cabanne North East of Charlieu, in order to meet growing demand, particularly for exports.

  • 2013: Max sells his Chocolaterie-Pâtisserie boutique in Charlieu to spend 100% of his time at St Denis.

  • 2014: A new website in created and a semi-automatic weighing machine acquired.

  • January 2015: Participates in the Salon international de la restauration, de l'hôtellerie et de l'alimentation - Sirha at Lyon [International Hotel, Catering and Food Trade Exhibition]